FEAR IS MAKING
DECISIONS FOR YOU
RIGHT NOW...
THAT YOU DON'T EVEN KNOW ABOUT.
The premier training protocol for the Tactical Executive.
It's time to protect your most important asset: YOU.
AS THE CEO OF YOUR LIFE, YOU HAVE ONE JOB:
noun. One's ability to respond.
FEAR ISN'T JUST ABOUT VIOLENCE.
IT'S ABOUT EVERYTHING.
The #1 fear in the world is public speaking. Think about that. Logic suggests a secondary crime scene should be terrifying. Yet, most people fear the microphone more. But it's not.
Fear is the invisible hand that throttles your life. It dictates the deals you make, who you talk to, whether you fight for your marriage, how you communicate with your kids, and yes—whether you can defend yourself in a dark alley.
"Tony Blauer's research on fear management has proven more effective for some of my clients than any of the material I have learned in 20 years of practicing psychology."
THE COST OF INACTION
In Business
Hesitation kills deals. Fear of rejection stops you from asking for what you're worth.
In Relationships
Fear of conflict leads to resentment. You swallow your truth to "keep the peace" until it explodes.
In Safety
When violence happens, it's sudden. If you freeze, you lose. You need a system that works with your flinch, not against it.
TRUE SELF-DEFENSE HAPPENS
BEFORE THE FIGHT.
Most systems only teach you how to fight. We teach you how to avoid the fight, and if necessary, how to end it.
DETECT
Situational Awareness
Spotting the threat before it spots you. Understanding pre-contact cues and environmental awareness.
DEFUSE
De-escalation
Verbal agility to stop violence before it starts. Managing the in yourself and the aggressor.
DEFEND
The SPEAR System®
When words fail. Converting the startle-flinch into a tactical response to survive sudden violence.
THIS IS MORE THAN A SELF-DEFENSE COURSE.
Holistic self-defense is about protecting yourself from emotional, psychological, AND physical threats.
"No matter who you are—until you learn to catch the 'Fear Spike' early and convert it into functional energy, fear remains a distraction."
If you experience doubt before a difficult conversation...
If you feel indecision when leading your team or family...
If you worry about how you'd react to sudden violence...
If you struggle with self-talk that sabotages your potential...
...then joining the BTS90 Protocol is the right decision.
REAL STUDENTS. REAL RESULTS.
"The biggest thing I took from this whole experience was improved confidence and self-awareness. Just today, I secured 2 great opportunities with big clients that I would've previously been too afraid to go for."
"Down 29lb and 5 inches so far and super pumped! The pic on the left is me at 267 lbs before BTS90. The pic on the right is November 2024—down 57 lbs and a 40/42 inch waist down to 32 inches."
"Tony's coaching transcends the physical. The mindset shifts I experienced in these 90 days have impacted my business, my relationships, and my daily peace of mind."
"I am leaner and stronger than when I began this journey (down 12 lbs). Where I grew the most is in my daily psychology. Taking time to do self care so I can be better to my loved ones, my student, my officers."
"I have over 3 decades of continuous martial arts experience... I was struggling internally as my own worst enemy... BTS90 shifted my mindset... I highly recommend BTS90."
"This morning I got on my scale... I was down SIX more pounds. COMPOUND INTEREST. My walking average is up to 4-5 to 6-7 miles. It was a nice surprise this morning."
TRUSTED BY THE WORLD'S ELITE
"One man taught me more about the lead up to the fight and the first few seconds of the fight than all the others combined. That instructor is Tony Blauer. If I had to send a member of my family to learn personal protective skills, there would be no hesitation, it would be Tony Blauer."
"Tony! I think that your contributions have taken the warrior community into an entirely new evolutionary step.. We have learned more about the psychology and physiology of combat in the last 50 years than in the previous 5,000 years put together. And in the distant future Tony Blauer is referred to as "Saint Blauer." This is an inside joke, half in jest between friends, but it is also half in truth. I believe that hundreds of years from now, when the history of this Warrior Renaissance, this Golden Age of Warriors, is written, that Tony Blauer will be remembered as one of the great pioneers who propelled us forward to the next evolutionary step in warriorhood. And you can quote me on that!"
"As a retired law enforcement officer, use of force trainer, and academician, I have studied the efficacy of use of force tactics and techniques for well over a decade and have concluded that the SPEAR System® is the most comprehensive combatives program currently available. The system has also become the genesis and springboard of my professional research and training. The reason is simple: the SPEAR System® is 'totality in training'. I will never again train or live without its principles."
THE COMPOUND
INTEREST
OF SURVIVAL
Most people think self-defense requires hours in a gym. It doesn't. It requires situational awareness and micro-reps.
We use "Tactical Snacks"—1 to 3 minute drills that you do while pumping gas, waiting for coffee, or walking to your car. These small deposits of safety compound over 90 days into a massive advantage.
THIS TRAINING DOESN'T REQUIRE
ANY EXTRA TIME
No gym. No schedule. No disruption to your life.
All training and drills are self-paced.
You're thinking: "This sounds amazing... but how do I fit this into my life?"
We teach you how to improve your self-awareness, your tactical fitness, and your fear management skills using your current schedule and in your daily life.
We're not going to ask you to block out an hour. That's the magic of our Tactical Snacks. These are tiny little exercises that are woven into your day during gaps and downtime you didn't even realize you had. That's what the BTS90 protocol teaches you.
This is unlike anything you've ever done because it doesn't compete with your schedule—it disappears into it.
90 days. Your life. Zero disruption.
KNOW FEAR®
MASTER YOUR MIND
Learn to ethically weaponize fear and the startle response. This training transcends combat—it rewires how you show up for your family, friends, and business.
- Convert fear into functional energy
- Make better decisions under pressure
- Lead with confidence in every area of life
- Break through mental barriers holding you back
SPEAR SYSTEM®
WEAPONIZE YOUR BODY
The scientifically-validated system used by military and law enforcement worldwide. Master tactical fitness, mental toughness, and self-defense through combat calisthenics and proven tactics.
- Get tactically fit with combat calisthenics
- Learn real-world self-defense that works under stress
- Build physical and mental resilience
- Become safer, stronger, more prepared
GIVE ME 90 DAYS.
I WILL GIVE YOU A
LIFETIME OF SAFETY.
This is not a "challenge." It is a transformation. We are rewiring your
relationship with fear and violence permanently.
TACTICAL FITNESS
We start by rebuilding your physical foundation. Combat calisthenics designed to make you stronger, faster, and harder to kill. No gym required.
SCENARIO TRAINING
We move into the "lab." You will learn to apply the SPEAR System® in real-world scenarios. How to defuse, how to strike, and how to escape.
MINDSET MASTERY
The final phase is integration. We cement the psychological tools that allow you to control fear and lead with confidence in every area of your life.
THE PROTOCOL
Join the next cohort of Tactical Executives.
Personal coaching for $16.63/day.
A trivial investment for a skill that protects everything else.
- Daily Coaching & Micro-Lessons
- Weekly Live Group Calls
- Full SPEAR System® Curriculum
Secure Checkout via Stripe
TONY BLAUER
I've spent 40 years reverse-engineering how humans handle danger. I've coached the best in the world—special operations, law enforcement, and military personnel. I've trained combat athletes and martial artists, as well as entrepreneurs, executives, and responsible citizens who stand as the first line of defense for their families.
"Tony Blauer is the Anthony Robbins of the self-defense world."
NOW, I'M COACHING YOU.
Direct access. Daily guidance. No filters.
Geography, time zones, and schedules have always been the barrier. I no longer operate a public facility; my time is now commanded by government contracts and private consulting.
BTS90 bridges that gap. It is the only way to bypass the logistics and secure direct, daily guidance from me—no matter where you are in the world.
THIS ISN'T A COURSE.
IT'S A 90-DAY PROTOCOL.
Securing your spot in BTS90 isn't buying a program. It is commandeering four decades of research, proven systems, and direct personal coaching.
01 Tactical Training Plan
A 3-phase training blueprint to follow weekly where you engage in combat calisthenics, SPEAR tactics, and unique mental and physical training exercises.
02 Daily Contact & Support
I send you a daily letter and message to keep you motivated and on track. Daily strategies, tips, and micro-lessons.
03 Weekly Live Coaching
We meet together on Zoom live once a week to discuss our personal progress and set specific training goals.
04 Community & Accountability
Connect with other strong men and women improving themselves so they become better leaders.
05 Direct Coaching by Me
For 90 days, I will be there to guide you every step of the way, offering personal coaching through our live coaching sessions.
06 Personal Protocol
Follow the plan for 90 days and we guarantee that you will experience your own personal protocol physically, mentally, and tactically.
THE DIFFERENCE BETWEEN
VICTIM AND VICTOR
The difference between the victim and the victor was always how they managed fear. It wasn't technique.
After 40 years of teaching everyone from Tier 1 operators to everyday parents, I discovered something profound. While most people think of me as a pioneer in self-defense, what I discovered over decades of teaching is that success in any confrontation—physical, emotional, or psychological—comes down to fear management.
"Fear is contagious, but so is courage."
Everyone should learn to choose courage in all things small and large. That's the most important part of this program.
COMMON QUESTIONS
STILL IN THE "FEAR LOOP" ABOUT INVESTING IN YOUR SAFETY?
This just happened to me while I was out with my family for breakfast—four men followed my daughter into the restaurant from the parking lot.
Violence doesn't make an appointment. It doesn't care if you're "ready" or if you've "finished the course." It happens in the margins of your life—at breakfast, in parking lots, when you're with the people you love most.
Remember: Your most important ASSet is YOU.
Can you protect your ass?
DECIDE.
In 90 days, you can be exactly where you are now—older, slower, and more vulnerable.
Or you can be a Human Weapon.
Start your training today
NOT READY TO COMMIT?
Get the free e-book on how to ethically weaponize fear, manage the flinch response, and become a human weapon.
*Includes subscription to my tactical newsletter for weekly safety tips.
DOWNLOAD FREE E-BOOKTHE IRONY OF FEAR
You're hesitating because you're afraid it won't work.
But that hesitation IS the problem we solve.
If you don't join, you're proving you need this.
If you do join, you're already starting the work.